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Its ad campaigns have leaned on dry, self-deprecating humor, irreverent messaging, and non-traditional channels to promote itself as more affordable than other carriers. The model lets Mint Mobile cut infrastructure costs and offer plans at $15 a month compared to plans from giant carriers that start at around $50 a month. Mint Mobile provides its services using T-Mobile's wireless network infrastructure and is part of what have come to be known as mobile virtual network operators.
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#RYAN REYNOLDS MINT MOBILE TV#
"We will never have a giant TV budget to talk about our network - we do things that tell our story in a smaller, smarter, more strategic way." Mint Mobile has leaned on self-deprecating humor and Ryan Reynolds to drive its marketing "We've always been a bit of an outlaw when it comes to our marketing, and our tone has only become sharper over time," said North.
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The stunt exemplifies the nontraditional marketing that the carrier has used to take on the telecom giants - helping the 4-year-old company grow its revenue 50,000% over the past three years, CMO Aron North told Insider. This month, as T-Mobile and Verizon prepped Super Bowl ads, low-cost phone carrier Mint Mobile ran a $130,000 print ad for the second year in a row, saying it would rather spend the money to benefit its customers.
#RYAN REYNOLDS MINT MOBILE TRIAL#
If you're currently researching Mint Mobile and are thinking about trying the carrier out, we've included details on the Mint Mobile free trial just below. On the other hand, Ultra Mobile offers a really cheap way to get free international calling, and its SIM cards are readily available at stores like 7-Eleven. Mint tends to be more online-based and, on the whole, offers more bang-for-the-buck for domestic users. Of course, while linked, both Mint Mobile and Ultra Mobile operate as separate companies and cater to different markets. To this day, Mint Mobile technically operates as a subsidiary of Ultra Mobile, even though we assume it's just as, if not more, popular these days. Interestingly enough, Ultra was a relatively new carrier, having been established itself in 2011 by co-founder David Glickman, who's still a key figure at both companies. Mint Mobile was, in fact, founded back in 2015 as a subsidiary of another prepaid carrier - Ultra Mobile. That said, as you'd imagine, the company didn't start with him solely, and there's plenty more movers and shakers behind the scenes, especially since Mint Mobile's origins lie in another prepaid carrier altogether. Ryan Reynolds is, therefore, at least a major player and stakeholder in the company and not just the 'public face' who pops up now and again in one of the companies increasingly elaborate and off-the-wall adverts.
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To be more specific, the actor bought a part-ownership stake in the popular prepaid carrier back in 2019 in a highly publicized manner, which raised more than a few eyebrows. However, It's left many of us wondering - is Ryan Reynolds really the owner of Mint Mobile? Well, the answer is yes - sort of. Of course, it also happens to offer some of the best cheap cell phone plans (opens in new tab) around right now, but its affiliation and supposed co-ownership with an A-lister has really helped it stand out in the often-too-corporate world of cell phone plans (opens in new tab). Mint Mobile (opens in new tab) has really blossomed in popularity over the past few years thanks to the company's association with Deadpool star and gin connoisseur Ryan Reynolds.